Let’s go shopping
5 September, 2008
Story and photos by CHARLES FERNANDEZ
JUST spend a minimum of RM250 at either the Kuala Lumpur International Airport (KLIA) or the Low Cost Carrier Terminal (LCCT) in the next 10 months and stand to win prizes totalling RM2.7mil.
The KLIA shopping campaign launched by Malaysia Airports Holdings Berhad (MAHB) features three shopping contest each with its own prizes.
Themed Magic 10 celebrations the contests are being held in conjunction with KLIA's 10th anniversary.
Any shopper who spends a minimum of RM250 will be rewarded with an instant gift while a higher spending of RM500 will qualify them for the grand prize of each contest.
MAHB chairman Tan Sri Dr Aris Othman launched the campaign, the fifth installation, offering grand prizes of two lots of RM50,000 cash each, a RM30,000 holiday package and a RM420,000 Lexus GS300.
"This year the shopping campaign features three contests instead of the usual one."
It’s on: (from left) Umar, Aris, Mastercard Worldwide vice-president and senior country manager for Malaysia and Brunei Jimmy Cheah and Malaysia Airports senior general manager (operations) Datuk Azmi Murad (second from right) at the launch.
"The shopping contest will take place every week for 12 weeks and it will end June next year," said general manager (Commercial Services, Malaysia Airports) Umar Bustaman.
Shoppers could also take part in another weekly contest that offers RM5,000 cash each week for the next 36 weeks.
Umar said the airport would also host several shows and activities.
"We aim to provide passengers and visitors the best of KLIA and Malaysia through this campaign", added Umar.
Meanwhile, Aris added that to further enrich the shopping experience in KLIA, there would be a 14-month Satellite Retail Optimisation Project (SROP) at the airport.
"The first phase of the SROP is due for completion in October. This will significantly change the look and feel of the shopping outlets at the Satellite building," said Aris.
He said the SROP covered four phases and once completed next year, there would be an additional 26 outlets.
This article is a verbatim copy of the original article from The Star.