Freebies for taxi drivers in hotel rebranding exercise
Monday April 4, 2011
SERI Pacific Hotel Kuala Lumpur recently embarked on its taxi campaign at the Low Cost Carrier Terminal (LCCT) as part of the hotel’s awareness programme to the public.
Formerly known as Best Western Seri Pacific Hotel Kuala Lumpur, the hotel distributed 300 woven bags which were filled to the brim with mineral water, lunch packets, brochures and car stickers embossed with the hotel’s logo and the words “Seri Pacific Hotel Kuala Lumpur Cares About You” to 300 taxi drivers who were waiting for their passengers at the waiting area.
The programme was carried for the first time at the LCCT area and the distribution of goodies was made to the taxi drivers as they act as ‘ambassadors’ in promoting the hotel to both international and local travellers.
Generous: Seri Pacific Hotel KL director of sales and marketing, Zakariya Musa (left) handed over goodies bag and car sticker to a taxi driver at LCCT.
Seri Pacific Hotel Kuala Lumpur is managed by the Malaysia-based Residence Hotels & Resorts Group which currently manages Residence Hotel (Tenaga Nasional University, Bangi), Residence Resorts Paka, Terengganu, Residence Desa Lagoon Resort, Port Dickson, Fal Al Saha Hotel, Mecca, Saudia Arabia, MAS Golden Lounge Kuala Lumpur International Airport (KLIA) and Penang, MHub Cafe MAS headquarters, Subang MAS Academy and Panorama Cafe (Mercu UEM, KL Sentral).
Visit the hotel online at Seri Pacific Hotel Kuala Lumpur.
This article is a verbatim copy of the original article from The Star.