9 December, 2008
Malaysia Airports Holdings Bhd (MAHB) expects the refurbishment of its Kuala Lumpur International Airport (KLIA) satellite building to generate more retail business which would help offset marginal growth in passenger traffic volume next year.
The refurbishment of the satellite building would create a more contemporary shopping experience with the addition of new outlets.
The 14-month project, which started in May, is divided into four phases.
Phase one or the east zone area was completed in October and opened in conjunction with ongoing KLIA shopping campaign that offered RM2.7mil worth of prizes to shoppers at KLIA and its low-cost carrier terminal (LCCT). The prizes include travel packages and brand new luxury car.
"I believe the travellers will still buy (amid global economic downturn) if we provide the right product at appropriate price and at suitable location," managing director Datuk Seri Bashir Ahmad told reporters at a opening ceremony of the east zone on Tuesday.
The new KLIA east zone new outlets include Choc Stop International, Dome, Harrods, Pusrawi Medicare amongst many others.
MAHB forecasts passenger traffic will grow by 1% to 2% next year based on notifications of several airlines that wanted to increase their flights frequency next year.
MAHB, which operates 39 airports had forecast a 5% increase in passenger volume this year.
Bashir said travellers who spent RM150 and above at the east zone would be eligible to enter the "Guess the Price" game that would see every winner to walk away with RM500 shopping voucher.
All participants are also given special tokens.
"Our shopping campaign and satellite retail optimisation project are aimed at rewarding shoppers while providing them with competitive retail experience that surpasses other airports in terms of variety and price," said Bashir.
On other developments of MAHB, its senior general manager (operations) Datuk Azmi Murad said the Batu Berendam Airport upgrading was expected to be completed end of this month and operational in the first quarter of next year.
"We are expecting to partially open the new LCCT international arrival hall on Dec 15 where the wing is expected to be fully operational by March.
"LCCT's annual passenger capacity will be boosted to 15 million passengers by then from the current 10 millions," he said, adding that the upgrading project cost about RM130mil.
This article is a verbatim copy of the original article from The Star.