18 December, 2008
THE first phase of the 14-month Satellite Retail Optimisation Project (SROP) at the KL International Airport (KLIA) was officially launched last week.
Come on in: Bashir taking a tour of the L’Occitane boutique.
The SROP, a shopping experience at the satellite building, is being carried out with a phase-by-phase approach to minimise disruption to the airport's operations.
There are four zones under the project – East Zone, which was opened recently, the South Zone that is currently under renovation, the North Zone and the West Zone.
Enthralled: Guests at the launch having a closer look at the chocolate-making process.
The transformation of the East Zone began in May and was completed as scheduled on Oct 17.
The opening of the East Zone is focused on making the shopping experience at KLIA more exciting.
Choc Stop International, Dome, Eraman Malaysia, Harrods, Made in Malaysia, Sports and Luggage, Tie Rack and new additions to the commercial family at KLIA – L'Occitane, My Gadgets and Pusrawi Medicare – are some of the outlets at the newly opened East Zone.
"The launch of the new East Zone also signals the start of the second phase of the ongoing KLIA Shopping Campaign launched in August, which offers up to a total of RM2.7mil worth of prizes to shoppers at both the KLIA and the LCCT-KLIA," Malaysia Airports managing director Datuk Seri Bashir Ahmad said.
He said the KLIA Shopping Campaign and SROP were aimed at rewarding shoppers while providing them with a competitive retail experience that surpassed other airports in terms of variety and price.
"With the special promotions and, especially, the increase in the variety of offerings, shoppers at KLIA will have a more exciting and enriched shopping experience," Bashir said.
He said during the renovation period of the new East Zone wing, outlets there were temporarily relocated so that they could carry out their daily operations at the satellite building as usual.
This article is a verbatim copy of the original article from The Star.